TECHNOLOGIES AND SERVICES.
USER EXPERIENCE.
Simplicity and ease of use through careful consideration of UX/UI
When we interact with a product or service – whether a digital or a tangible one – we experience emotions, perceptions and reactions, both conscious and unconscious. UX, or user experience, is about understanding these phenomena so that we can plan better experiences for our users.
When we interact with a product or service – whether a digital or a tangible one – we experience emotions, perceptions and reactions, both conscious and unconscious. UX, or user experience, is about understanding these phenomena so that we can plan better experiences for our users.
Ideate
A better experience means happier customers.
The user experience is the first step in the planning process. Focussing on specific needs and context of use, the main objective is to develop a product which will provide a positive, relevant experience for users, while maximising simplicity and ease of use.
Evaluate
Study the needs, understand the context.
It goes without saying that every time we plan a piece of software, an app or a web app, we need to think about the person who is going to use it. What do they need it to do? How would they prefer to interact with it? What happens if they don’t use it in the way we envisaged? User experience design encompasses all these things.
The design of the UI, or graphics, is only one part of the process, although it’s the most visible one. A good user interface will evoke your brand and reinforce positive associations by providing a pleasant and productive experience for your customers.
Ideate
A better experience means happier customers.
The user experience is the first step in the planning process. Focussing on specific needs and context of use, the main objective is to develop a product which will provide a positive, relevant experience for users, while maximising simplicity and ease of use.
Evaluate
Study the needs, understand the context.
It goes without saying that every time we plan a piece of software, an app or a web app, we need to think about the person who is going to use it. What do they need it to do? How would they prefer to interact with it? What happens if they don’t use it in the way we envisaged? User experience design encompasses all these things.
The design of the UI, or graphics, is only one part of the process, although it’s the most visible one. A good user interface will evoke your brand and reinforce positive associations by providing a pleasant and productive experience for your customers.
SUCCESS STORIES.
Selected user experience and user interface solutions we have designed and implemented in partnership with our clients.
